PROJECT CEA
Chief Executive Artist
What This Is
This is not an acting class.
This is not coaching a technique or scene study.
What we are coaching is the business of being an artist —
how to position yourself, build real relationships, and operate like someone who gets called in consistently.
Because the truth is:
Most actors are talented.
Most actors are trained.
But very few know how to:
position themselves clearly
get in the right rooms
build real industry relationships
or make themselves easy to cast
That’s the gap.
That’s what this is.
What We Actually Do
We focus on helping you become a Chief Executive Artist —
someone who doesn’t just wait for opportunities… but knows how to create proximity to them.
That looks like:
Getting clear on who you are and how you read
Identifying who is already calling you in (or would)
Narrowing your focus so you’re not throwing money at everyone
Learning how to build natural, real relationships with casting, creatives, and collaborators
Understanding how to stay top of mind consistently and intentionally CD Ed on
Positioning yourself so when opportunity comes up… you’re the obvious choice
Not because you begged for it.
Not because you chased it.
But because your presence makes sense.
The Philosophy
This is about precision over desperation.
No more:
random submissions with no direction
taking every workshop hoping something sticks
showing up as “just another actor”
We’re building artists who:
use frameworks, systems and resources they already have
know their people
and know how to show up in a way that creates opportunity
The Real Strategy
You don’t need to be everywhere.
You need to be seen, intentionally.
Our goal is simple:
👉 get you in front of the right people
👉 consistently
👉 in a way that builds familiarity and trust
Because when someone sees you multiple times, in the right context…
you stop being a stranger.
You become:
recognizable
memorable
castable
The Experience
We are working in a focused, elevated, no-fluff environment.
That’s collaborative, intentional, designed to help you operate on a high-level.
You’re not just consuming information here, you’re actively building how you operate as an artist.
Who Is This For
Artists who are ready to:
stop guessing
stop scattering their energy
stop waiting
And Start:
thinking strategically
moving intentionally
building real industry relationships
Project CEA Membership Structure
For artists building clarity and direction
Recorded frameworks + systems
Self-paced development
Weekly prompts
For artists ready to actively grow in a structured space
Weekly live cohort sessions
Framework implementation
Accountability + community
Access to guest events (after priority window)
For artists ready for proximity, access, and acceleration
Everything in Tier 2
Priority access to all opportunities
First access to guest industry events + mixers
Direct proximity to higher-level conversations
Priority placement in the ecosystem
With love,
This isn’t about doing more.
This is about doing the right things with intention.
If you’re ready to stop moving randomly
and start positioning yourself like a professional…
This is for you.
-Auri
Ready to Join?
Sign up here.